Linglong has introduced world advanced production equipment and testing apparatus. The company established a quality control system which monitors the entire production and controls the quality of the semifinished products in every process, thus guaranteeing the quality of the final products. The company meets and accedes various quality certifications such as Chinese CCC, American DOT Certification, American EPA SmartWay Certification, European ECE Certification, And GCC Certification of Arab countries. In 2011, Linglong was granted status of exemption from export inspection and became the first authorized company in China since the reinstatement of export inspection policy by the Government.

Linglong is committed to technological development and has set up two R&D centers in Zhaoyuan and Beijing that are home to the first laboratory with national-level authentication in the tire industry and the first indoor noise laboratory in China, as well as a post-doctoral research center and an academic research center. The company introduced more than 500 world advanced testing apparatus including dynamic imprint experiment machine and LMS system. In 2011, Linglong technical center was designated as national level enterprise technical center.

By virtue of the advanced equipment and a research team of more than 750 staff, the company has developed a series of leading technologies in the industry and first-class products in China. The "low-aspect ratio, wet-skid resistance, low noise and ultra high performance car radial tire" won the "Second National Prize for Progress in Science and Technology". "Linglong Brand" car radial tire and "Linglong Brand" truck radial tire were recommended by China Rubber Industry Association as "Brand Products", and "Linglong Trademark" was designated as " Well-know Trademark of China".

Shandong Linglong Tire Co.,Ltd. has been striving to expand market and develop market networks, It has over 10,000 domestic outlets and was reommended as an " Excellent Supplier" by Shanxi Automotive Group, Changchun First Automobile Workshop and SGMW. It sells tires in 160 countries and regions in collaboration with tire marketing tycoons, and passed the assessment for global suppliers by two of the world top six automobile manufacturers. It established Linglong tire franchised store, a platform for worldwide standardized, star-rated and one-stop marketing services.

Excellence, innovation, social responsibility and market network are the essense of the well-recommended corporate culture in addition to its quality products. The company has repeatedly been listed in "China Rubber Industry Top 50 Competitive Companies", "China Chemical Industry Top 500 Companies","2011 China Top 500 Companies", and won the honorary titile of "National Model Company for Quality, Honesty and Commitment" and " China 500 Most Valuable Brands", with a brand value of RMB11.652 billion.